20 Powerful Lessons I Learned from Oprah About Success

20 Powerful Lessons I Learned from Oprah About Success
15 Nov 2013

Oprah is one of my favorite celebrities to watch. From the conclusion of her #1-rated network show to the launch of her OWN network in 2011, she has found a formula for success that has made her a household name. As I was watching her newest shows one Saturday afternoon, I had to ask myself: What is it that makes Oprah Winfrey so appealing to the masses? What is that "thing" she has?

So I sat down and took notes during a self-induced OWN network-binge and observed that it wasn't just one thing that has made this talk-show icon a success, it's a number of things that she does well—consistently. And here are my Top 20 Lessons on Success from Oprah:

  1. Keep it real. Be authentic.
  2. Connect and care about your audience.
  3. Love what you do and do what you love.
  4. Don’t be afraid to show vulnerability.
  5. Be a force for change.
  6. Hire people who are smart, creative and fit your company culture. They will become your Brand Ambassadors.
  7. Be comfortable in your own skin.
  8. Stay positive.
  9. Use your influence for good.
  10. Only put your name on things you believe in.
  11. Live to give.
  12. Consciously build your legacy.
  13. Help others become successful.
  14. Work hard. Play hard.
  15. Don’t dwell on your mistakes. Use them to improve and move on.
  16. Live your passion.
  17. Don’t believe your own hype.
  18. Personality is everything.
  19. Be empathetic.
  20. And finally: Don’t get comfortable. Keep evolving.

We would all do well to incorporate some or all of these lessons into our own personal and professional lives. After all, they’ve worked for Oprah for almost 30 years. She must be doing something right.

What lessons have you learned from the successful people who have powerful brands? Have any of Oprah’s lessons worked for you? Leave your comments below!


Julian B. Kiganda

I hope you enjoyed this post! A little about me: I’m the founder of Bold & Fearless and a Transformational Brand Strategist. My gifting is in helping purpose-driven women transform and build million-dollar brands. I’m also an author, transformational speaker and multi-passionate entrepreneur. In 2014, I published my first highly-acclaimed book co-authored with my sister: Whose Shoes Are You Wearing? 12 Steps to Uncovering the Woman You Really Want to Be available on Barnes & Noble and Amazon. To learn more about how you can connect or work with me, visit www.julianbkiganda.com.


  1. […] Are there any topics on branding or marketing you’d like to learn more about? Include it in the comments below and it might become my next blog post! Also check out my post on 20 Lessons on Success I Learned from Brand "Oprah" here. […]

  2. Julian, 

    I came across your blog yesterday and read a couple of articles which I found very inspiring and authentic. Today, I read this one, and now fully understand why I loved all your articles. Indeed you learnt all the those vital lessons very well and put them to good use. Thank you so much for sharing and inspiring us – I hope I learn and apply some of those lessons to my professional and personal life.


    • Julian B. Kiganda Says: March 7, 2014 at 6:07 am


      Thank you so much for your comment! Our mentors are all around us—even those we may not know personally. I wish you blessings and clarity on your own path of growth and appreciate your joining me on mine.

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