When I left my job, I didn’t get the memo. As someone trying to get out of the 9-5 rat race in hopes of living my entrepreneurial dream, I made a number of wrong assumptions...
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What makes the biggest brands so successful? They follow some of the most important rules of developing and cultivating an incredible reputation. Because at the end of the day, that’s what branding is: your reputation....
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This next installment of the 30 Most Notable Africans of 2014 is just as inspiring as the first. Read on to see how Africans are, slowly but surely, changing the perception of what the world...
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Now in its second year, our popular Bold & Fearless Notable Series Africans (aka BFNA30) is once again bringing you Africa’s best and brightest! We’re committed to showcasing positive stories of Africans on the continent...
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Have you ever wondered why you seem to find yourself in the same place year after year? Are you praying for things to change, but not really seeing much happening? Have you begun to doubt...
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Marketing has changed drastically over the past 15 years. It used to be that as long as you were clear on the traditional 4 P’s (product, place, price, promotion) of marketing, and executed a smart...
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Does your current brand seem to have lost its impact, relevance or “wow” factor? Or have you expanded your product/service lines and your current brand doesn't reflect your growth? Well, it might just be time...
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A few months ago, I began work with a new client to help her transform her brand. She was a brilliant entrepreneur who had come to a standstill in her career. She was frustrated because,...
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In a previous post, I discussed how—despite centuries of ignorance and negative imagery—Africa's narrative is changing for the better. President Obama's US Africa Leaders Summit is further proof that the change is overdue and inevitable,...
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When you first launch your business, you’re excited about following your passion and being able to do what you love on your own terms. You write up that business plan, network like crazy, print out...
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