What makes the biggest brands so successful? They follow some of the most important rules of developing and cultivating an incredible reputation. Because at the end of the day, that’s what branding is: your reputation....
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Marketing has changed drastically over the past 15 years. It used to be that as long as you were clear on the traditional 4 P’s (product, place, price, promotion) of marketing, and executed a smart...
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Does your current brand seem to have lost its impact, relevance or “wow” factor? Or have you expanded your product/service lines and your current brand doesn't reflect your growth? Well, it might just be time...
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Oprah is one of my favorite celebrities to watch. From the conclusion of her #1-rated network show to the launch of her OWN network in 2011, she has found a formula for success that has...
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