What makes the biggest brands so successful? They follow some of the most important rules of developing and cultivating an incredible reputation. Because at the end of the day, that’s what branding is: your reputation....
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Marketing has changed drastically over the past 15 years. It used to be that as long as you were clear on the traditional 4 P’s (product, place, price, promotion) of marketing, and executed a smart...
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Does your current brand seem to have lost its impact, relevance or “wow” factor? Or have you expanded your product/service lines and your current brand doesn't reflect your growth? Well, it might just be time...
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A few months ago, I began work with a new client to help her transform her brand. She was a brilliant entrepreneur who had come to a standstill in her career. She was frustrated because,...
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In a previous post, I discussed how—despite centuries of ignorance and negative imagery—Africa's narrative is changing for the better. President Obama's US Africa Leaders Summit is further proof that the change is overdue and inevitable,...
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I write about Africa. A lot. I need to. There are still too many misconceptions about this vast continent that (unbeknownst to many) fuels a good chunk of the world economy. Just check your electronics,...
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Oprah is one of my favorite celebrities to watch. From the conclusion of her #1-rated network show to the launch of her OWN network in 2011, she has found a formula for success that has...
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